Btw - if you want to ask me about Frankenstein starting, Emma Approved or whatever please feel free. - http://berniesu.com/ask
Q: I love Frankenstein MD so far! Two questions. One, what is the uploading schedule? Two, out of curiosity, why did you and the PD/FMD team decide to put three episodes up at once on the first day?
A: Thanks, we love it too!
The uploading schedule is Tuesdays and Fridays at 9am PST for primary videos with possible bonus videos in between.
The primary videos will be at PBS Digital Studios’ YT Channel. - https://www.youtube.com/user/PBSDigitalStudios
While the supplemental/expanded videos will appear on Pemberley Digital's channel.
As for the release strategy of putting three episodes up at once. Yes three, if you missed the others go watch them on this playlist.
It’s actually been a strategy that a lot of the industry has been doing. You see it with Netflix dropping entire seasons at once, the Mortal Kombat Legacy series launching 10 at once, and even Peter and Wendy releasing three at the start.
Personally, I see two benefits to this with the format.
1. If you’re spending a lot of resources building awareness, driving traffic etc. Why drive everyone to just one video and then count on them all remembering to come back 3 days later for the next one? Give them more to consume up front.
2. Related to above, this one goes to the audience experience of the story. The first video of the show of a serialized story will almost always get more views than the rest. So the audience will judge that show or story based on what they choose to consume at the start.
It’s extremely risky to limit your audience to judge the entire series on the first episode. The Lizzie Bennet Diaries episode 1 covers the first half of chapter 1 of a 60 chapter novel. How my books, or movies, or whatever story do you determine the total quality of by consuming the first 1-5%?
Anyway, you can see the immediate benefits of this with this great, comprehensive AVclub review.